Trending Topics is so Passe: Why the Real Time Board is the Evolution in Real Time Discovery
Most active Web users have come across such tools as Google Trends, Twitter Trending Topics, Yahoo Buzz or Bing xRank. These tools are great for helping users understand what is being searched for. However, there is a new approach that helps people get more breadth - meaning what is popular on the Internet more widely - as well as great depth - meaning at a glance you can quickly see why a topic is popular and what people are saying across the web. The Real Time Board at surchur.com is a tool that uses this new approach to help users quickly sift through trends on the web and find what interests them most.
The Surchur Real Time Board
The Real Time Board or RTB differs from the other sources in a few key ways.
First, the RTB is an aggregate view of the other sources. Meaning we take what’s showing up right now on the other sites and bring them all into a single list. The different sources have different methodologies that fit their particular approach, some focus on rising searches, others on outright total search volume, and some like twitter focus on what people are micro-blogging about. Surchur combines them all to provide a complete view of what’s being talked about making it “the one” source for popular terms.
Another way in which the RTB differs from the others is our ranking approach. We take the popular searches and then score them in three areas: surchur surches, blogosphere mentions, and twitter mentions. Then we rank them according to the combined score across these three areas. The result is a list that has the broadest possible view of what’s popular. In addition, it helps you understand just how popular a topic is relative to another topic.
Finally, our RTB differs with a great preview. Simply hover over a term on our homepage and you’ll see a quick summary of the images, blogs and social web mentions in a basic preview screen. That way you may never have to leave the home page if all you are looking for is a quick summary of several popular terms.
The Real Time Board is changing how the Web looks at what’s popular. We invite you to check it out on a regular basis - we doubt you’ll find a better place for discovering the currently popular.
The Surchur Team
